IT image & awareness programme
Commissioned by a leading IT hardware manufacturer.
- 28 markets were fielded for research
- 1 complete per respondent to ensure diversity
- 12 months to track marketplace evolution
Commissioned by a leading IT hardware manufacturer. The topic was to gauge the competitive marketplace of IT providers to allow VOC benchmarks to be measured and tracked.
To achieve monthly set targets by country. To maintain a comparative balance with the sister VOC study at 66% Customer and 33% Competitor.
CHALLENGES FACED & ACTIONS TAKEN
Constant phone-to-web top-up to boost available cases and convert non responders. Sample was drawn from set SICs and industry verticals, so tight universes were involved.