Industrial brand loyalty and awareness
A brand equity exercise which aims to explore: brand loyalty: brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways. Once a brand identifies the value of brand equity, it can follow this roadmap to build and manage that potential value. Conducted on behalf of a polymer business across industrial sectors in 25 markets. Interviews conducted with stakeholders across OEMs/ manufacturers/ fabricators/builders/ installers, distributors/ wholesale/ retail, planners/ architects & municipalities and decision makers for purchasing, technical specifications and procurement.
- 1,900 interviews
- 25 markets across Europe, North America, Asia and the Middle East
- SIC code based company selection, with phone, online and digital screening
Survey Overview
This survey is sponsored by a family-owned polymer business that develops, manufactures, and markets products and solutions for a range of industries, including automotive, construction, furniture, materials, medical, and industrial sectors. The survey is blind, meaning the sponsor must remain anonymous to avoid influencing responses.
We are conducting this survey across various markets and segments, including:
- Windows
- Furniture
- Industrial Solutions
- Building Technology
- Water
Survey Objective: Brand Equity Exercise
This survey aims to explore key aspects of brand equity, such as:
- Brand Loyalty
- Brand Awareness
- Brand Associations
- Perceived Quality
By understanding these elements, we help brands identify and manage their potential value.
Target Respondents
We are recruiting participants across different countries and stakeholder groups within the following segments:
Water Segment
Companies supplying equipment for sewage systems and rainwater treatment, including complete systems, pipes, and sewage treatment technology.
Windows Segment
Companies involved in the production or supply of windows and glass door manufacturing products.
Furniture Solutions
Suppliers of products such as kitchen front surfaces, worktops, edgebands, roller shutters, door mechanisms, and flip doors.
Building Technology
Suppliers of products used in the construction of heating, cooling, plumbing, and drainage systems, such as pipes, pumps, control systems, and radiators.
Industrial Solutions
Suppliers of products for industrial appliance construction, cooling systems, and production lines, such as hoses, gaskets, seals, and cooling tower parts.
Target Companies & Stakeholders
The companies targeted in this survey purchase the above-mentioned products for:
- Manufacturing purposes
- Company use
- Spec design
- Supply
The different stakeholder groups involved are:
- OEMs/Manufacturers/Fabricators
- Builders/Installers
- Distributors/Wholesale/Retailers
- Planners/Architects
- Municipalities (specific to Germany's Water segment)
Decision Makers
Respondents must be decision-makers (DMs) or actively involved in:
- Initiating the purchasing process (e.g., identifying business needs)
- Issuing technical specifications
- Identifying/evaluating products and solutions
- Engaging in commercial or procurement discussions
- Making the final purchase or stock decisions
Methodology
- Data Collection: Full CATI (Computer-Assisted Telephone Interviewing) and online interviews.
- Sample Source: Hoover’s database, with additional desk research for specific segments.