Industrial brand loyalty and awareness
A brand equity exercise which aims to explore: brand loyalty: brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways. Once a brand identifies the value of brand equity, it can follow this roadmap to build and manage that potential value. Conducted on behalf of a polymer business across industrial sectors in 25 markets. Interviews conducted with stakeholders across OEMs/ manufacturers/ fabricators/builders/ installers, distributors/ wholesale/ retail, planners/ architects & municipalities and decision makers for purchasing, technical specifications and procurement.
- 1,900 interviews
- 25 markets across Europe, North America, Asia and the Middle East
- SIC code based company selection, with phone, online and digital screening
The survey is sponsored by a family-owned polymer business, which develops, manufactures and markets products and solutions for the automotive, construction, furniture, materials, medical and industrial sectors.
The survey is blind so the sponsor of the survey needs to remain anonymous as not to bias the responses.
We are conducting this survey in various markets and across different segments: windows, furniture, Industrial solutions, Building technology and water.
This survey is a brand equity exercise which aims to explore: brand loyalty, brand awareness, brand associations, and perceived quality, each providing value to a firm in numerous ways. Once a brand identifies the value of brand equity, it can follow this roadmap to build and manage that potential value.
We are recruiting in different segments in different countries across different stakeholder groups.
Our survey is about brands or companies who:
[WATER SEGMENT SHOW: supply equipment for sewage systems, and rainwater treatment – such as complete sewage and rainwater systems, pipes, and sewage treatment technology]
[WINDOWS SEGMENT SHOW: windows or products for the manufacture of windows and glass doors].
[FURNITURE SOLUTIONS SHOW: who supply products like surfaces for kitchen fronts and worktops, edgebands, roller shutters, door mechanisms and flipdoors.]
[BUILDING TECHNOLOGY SHOW: supply products for the construction of heating, cooling, plumbing and drainage systems – things like pipes, pumps, control systems, radiators.]
FOR INDUSTRIAL SOLUTIONS SHOW:
Our survey is about brands or companies who supply products for the construction of industrial appliances, cooling systems, production lines – things like hoses, gaskets, seals, cooling tower parts.
Companies we are targeting purchase the above-mentioned products for either manufacture, being used (in either the company or products or spec design) or supplied.
The different stakeholders are:
- Municipalities (covered in previous brief) for Germany Water segment only
Respondents need to be DMs or involved in decisions for at least 1 of the below:
- Initiating purchasing process, inc. identifying our business’ needs
- Issuing technical specifications
- Identifying/evaluating products and solutions
- Commercial/procurement discussions
- Final decision on what to buy/stock
Full CATI and online interviews
Desk researched sample to be added
Sample will be identifiable by market, segment, stakeholder