Global ITDM tracker

Objectives

• Understand awareness of emerging IT services and solutions
• Track how priorities shift across different technology areas over time
• Explore perspectives on servers, databases, and cloud computing
• Deliver comparable insight across multiple international markets

Methodology

This was a global qualitative and quantitative tracking programme conducted across multiple waves. Interviews were carried out in local languages through RONIN’s central multilingual CATI centre, helping ensure consistency in delivery while maintaining relevance at market level.

Challenge

The study required access to highly specialised respondents within their sector, while also managing sub-quotas by industry and company size. Delivering all fieldwork for each wave within a tight one-to-two-week window added further operational complexity.

How RONIN approached it

RONIN used its central multilingual CATI centre to deliver local-language interviewing across global markets, helping maintain consistency across waves while managing market-level complexity. Careful quota management supported balanced coverage by industry and company size, while a tightly coordinated fieldwork approach allowed each wave to be completed within the required timeframe.

Results

The programme provided the client with an ongoing international view of awareness and perceptions of emerging IT services and solutions. By adapting the study focus over time and maintaining consistent multi-market delivery, RONIN helped create a structured evidence base for tracking change across the global IT landscape.