Understanding Strategic Priorities Among Financial Decision Makers Across Global Markets
RONIN partnered with a global client to deliver an international research programme exploring the views and priorities of senior decision-makers within financial businesses. Designed as a multi-phase study, the project combined quantitative and qualitative research to generate deeper insight from a specialist audience across key international markets.
- 5 countries
- 200 interviews per market
- 45-minute depth interviews
Objectives
- Gather insight from senior decision-makers within financial organisations
- Ensure all respondents had genuine decision-making responsibility within their business
- Deliver a robust international study across multiple markets
- Support both quantitative and qualitative analysis through a multi-phase approach
Methodology
This was a global study combining quantitative and qualitative phases. Respondents were recruited from client-supplied target lists and screened to confirm they held decision-making responsibility within their organisation. Depth interviews lasted approximately 45 minutes and were primarily conducted by telephone through RONIN’s London CATI centre.
Sample & Coverage
-
5
source markets
-
6-month
follow-up stage
-
1
Client-supplied target list approach
The study sourced respondents from five countries, with 200 interviews conducted per market. All participants were recruited from target lists supplied by the client, ensuring close alignment with the desired audience profile. Participants were also invited to complete a follow-up study six months after their initial interview.
Challenge
The project required engagement with senior financial decision-makers, a time-poor and selective audience that demands a highly professional recruitment and interviewing approach. It also involved coordinating different methodologies by market, including local face-to-face support in Japan alongside telephone interviewing elsewhere.
How RONIN approached it
RONIN tailored fieldwork by market to ensure the most effective delivery approach. In Japan, respondents were recruited by phone and interviewed face to face through a local partner. In all other markets, interviews were conducted by telephone from RONIN’s London CATI centre. This flexible delivery model helped maintain consistency while adapting to local market requirements and respondent expectations.
Results
The study provided the client with high-quality insight from verified financial decision-makers across multiple international markets. By combining quantitative and qualitative phases, and including a six-month follow-up stage, RONIN delivered a richer view of attitudes and decision-making over time.
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