Understanding How the CFO Role Is Evolving Across Global Markets
RONIN delivered an international study for one of the Big Four audit firms to explore how the role of the CFO is evolving across global business environments. The research was designed to understand the changing responsibilities, expectations, and future priorities of financial leaders, with findings contributing to a wider series of industry reports.
- 12 countries
- 265 interviews
- 12 languages
Objectives
- Explore the main challenges facing financial leaders today
- Understand the major changes affecting CFOs on a global scale
- Examine how the responsibilities and expectations of CFOs are evolving
- Identify the skills needed to meet future priorities
Methodology
This was an international qualitative study conducted with C-suite financial leaders, including Regional, Divisional, and Group CFOs, as well as Finance Directors. The project was delivered across 12 countries and 12 languages, with quotas in place to ensure coverage across markets, sectors, and company sizes.
Challenge
The study required access to a highly senior and selective audience, making accurate targeting and strong respondent engagement essential. Quotas across multiple countries, sectors, and company sizes added further complexity to recruitment and fieldwork.
How RONIN approached it
RONIN carried out background research to identify and validate the most relevant CFOs and financial leaders, including named contacts where required. Highly customised email invitations were used to support engagement and appointment setting, helping the team manage a research programme that relied heavily on scheduled participation from senior respondents.
Results
The study provided the client with international insight into how the CFO role is changing across markets and business contexts. By gathering perspectives directly from senior financial leaders, RONIN helped build a robust evidence base on the challenges, responsibilities, and future expectations shaping the financial leadership agenda.
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