When conducting marketing research with corporate entities, especially large businesses with turnovers exceeding $1 billion, and with C-level and senior directors, the focus is often on high-level strategy, market positioning, growth opportunities, risk assessment, and future-proofing the business. Research typically needs to be more strategic, forward-looking, and data-driven, given the high stakes and broad implications of their decisions. This research can inform long-term strategies, guide major investments, and shape the overall direction of the company.
C-suite (CEO, COO, CFO, CMO, CGO, CIO, CTO), Directors & VP's. Departmental heads, Country managers, General managers, Non execs & Board directors.
Strategic and development planning, market dynamics and positioning, digital transformation, regulatory & compliance, sustainability & social governance.
Strategic plans amongst buyers of transformation consultancy in digital, business, sustainability and workplace environments. Companies of $5 billion+ global revenue. Sector specific covering Financial services, FMCG, Energy, Life sciences, Healthcare and Public sectors. C-suite and Director level participants, already using professional consultancy services.
- 40 minute depth interviews across 8 markets
- Senior level consultancy services users
- Global corporates with more than $5 billion global revenue
Market dynamics & Positioning:
Evaluating current market share, identifying primary competitors, and assessing the company's position in the value chain.
Exploring new markets, segments, or geographies.
Potential mergers, acquisitions, or strategic partnerships.
Innovation & R&D:
Assessing areas for technological innovation.
Evaluating the potential for new product or service lines.
Analysing potential risks, from geopolitical issues to supply chain vulnerabilities.
Evaluating strategies for risk mitigation.
Understanding the state of digital maturity within the company.
Identifying areas for digital optimisation or overhaul, such as integrating AI or adopting cloud technologies.
Talent management & Leadership development:
Assessing the company’s current talent pool and identifying gaps.
Strategies for attracting and retaining top talent.
Brand health & Reputation management:
Evaluating brand perception in the market.
Crisis management and public relations strategies.
Regulatory & Compliance landscape:
Understanding upcoming regulatory changes that might affect the business.
Assessing compliance infrastructure and potential vulnerabilities.
Sustainability & CSR:
Evaluating the company’s environmental and social impact.
Exploring opportunities for sustainable practices and corporate social responsibility initiatives.
Supply chain management:
Assessing the efficiency and resilience of the current supply chain.
Opportunities for optimisation or diversification.
Financial health & forecasting:
Evaluating current financial health, capital allocation, and investment strategies.
Forecasting future financial scenarios based on various factors.
Understanding the needs and perceptions of various stakeholders, from shareholders to employees to communities.
Customer experience & Loyalty:
Evaluating the customer journey and areas for improvement.
Strategies for enhancing customer loyalty and lifetime value.
Emerging technologies & Trends:
Understanding technologies such as blockchain, AI, IoT, or 5G, and their potential impact on the business.
Geopolitical & Macro-economic factors:
Evaluating global trends, political developments, and economic forecasts that might influence the business.
Organisational culture & transformation:
Assessing the current organisational culture and areas for potential transformation or cultural shifts.
Post-COVID Business strategies:
Understanding the long-term implications of the pandemic on the business model, operations, and market dynamics.